Sunday, November 25, 2007
We need to talk about Kevin
The Rudd celebrates the end of a long drought - from the Sydney Morning Herald
Australians are waking up to the first new government in eleven years right about now. Labor has won the election. It was a result that, although widely predicted, few dared hope for. I know how great it feels and I'm very much looking forward to enjoying the new mood when I return to my birth-mother country early next year. That there's a pointless full stop, (and I hope this doesn't come across as gratuitous tautology on my part), after 'New Leadership' on the banner above, indicates a refreshing lack of slickness. After ten years of British New Labour's 'style over substance' approach to public interface, I find the lack of attention to presentation cause for celebration.
I imagine the conversation with brand for u on this campaign that went,
b4U: What's your goal for your new brand?
Team Rudd: We end up running the Government.
b4U: Yes, but what's vision behind that?
Team Rudd: More people vote for us than the other guys.
b4u: Whatever. That'll be $500,000 (please, thank you).
Money well spent.
There was, to be fair, a certain cringing at House of Pants over the Kevin07 campaign. I can only say in defence of the incoming Prime Minister, Kevin Rudd, if your name does happen to rhyme with the calendar year in which you're making your first stab at high office, you should go with the linguistic flow. Kevin's just nerdy enough to get away with it, and sodding well did too. Sis Pants, who incidentally suggested the title for this post, tells me that locally the Ruddster is known as The Milky Bar Kid. As long as he continues the Kid's tradition of giving rather than taking, we'll get along fine.
When I talk to Ma Pants in the morning, I know she'll be thrilled with the Ruddslide. She's a total Ruddite and won't mind me saying so. What we know so far is that the new government will withdraw Australian soldiers from Iraq and sign the Kyoto agreement. Already I feel as if I'll be going to live in a place that is so much more like the home that I recognise. I didn't know the place that imperilled and brutalised human beings fleeing persecution. I didn't understand the place that allowed working conditions to be eroded to a level below decency for the first time since the Great Depression. I do know that a change of government could make all the difference. It has before. And now there is hope of halting the march of greed and self-interest that made Australia all icing and no cake.
On ya Kev. The whole country woke up, smelt the low-fat latte, and saw that evil bastard Howard off. Not only did he lose the election, he lost his seat as well. Don't think you can start moaning about 'unfair dismissal' either Johnnie - you took away that right, remember? Let's hope your local Centrelink takes a tough line on lazy prats like you and hassles you to do voluntary work.