One Sunday in 1997 my routine stumble around Hackney Marshes suddenly got interesting, theoretically. The normally spectatorless raggle-taggle games of football suddenly had a few people milling around. I asked a fellow stumbler what was occurring and he said that Ian Wright and Eric Cantona were playing. What kind of an idiot would believe that? Needless to say I didn’t stay to watch the filming of Nike’s iconic Parklife commercial.
There was obviously the kind of creative melt-down at Ad-4-u that results in a back-to-basics brainstorm. Nike, it seemed had not forgotten its wonderful day having a kick about with the down home, salt of the earth, real people of Hackney and environs. Borrowing from the all too familiar language of public speak, Nike’s Head of Corporate Communications said,