
This is how the madness begins. I preface what I am about to say with the caveat that I’m pleased as one of Muhammad Ali’s finest left hooks that Australia elected Kevin Rudd as its new Prime Minister. It certainly made for a far less gloomy homecoming for me. But watching and reading reportage of last weekend’s 20:20 Summit, involving a self-selection of a thousand of the country’s most earnest do-gooders has left me with the worst kind of retro headache. I have lived it all before and have all the threadbare tee-shirts to prove it.
I worked for nearly fifteen years, on and off, on big community projects in Britain. I started out being involved in the lofty and exciting sounding field of ‘regeneration’ and ended up in the anally retentive labelled niche of ‘performance management’. The thing is, I hadn’t moved. As more and more billions were wasted on follies, fads, fetishes and the implementation of ill-conceived and untested theories, the primary focus of the job shifted from identifying and solving socio-economic problems to a pathetic hunt for positive results to report from the intermittent flurries of directionless activity that occasionally took place in short intervals between visioning, scoping, planning, strategising, outcome focusing and target setting.
The end result, after eleven years of catastrophically costly hand-wringing, is that by any measure of equity you care to apply, the gap between the haves and have nots in Britain got a whole lot bigger. In the fine tradition of compounding insult with injury, many of the intended beneficiaries of those ‘quality of life’ interventions now feel a whole lot worse for being cajoled and corralled into active participation in ‘community-led’ projects that were simply facades. After falling prey to manipulation by vested interests that saw many of them starved of relevant information and tricked into spouting conditioned responses for fear of looking stupid, they also doubled as convenient scapegoats when it all, inevitably, went the way of the pear.
Now I find my lungs, newly escaped from the political pollution that is Bullshit Britain, collapsing under the toxicity of flipchart drivel all over again. The problems in Australia are real enough – increasing poverty and inequality threatens to undermine community solidity and, by extension, the welfare of the nation. The zeal to tackle these problems head-on is naturally the heart’s desire and prerogative of a brand new government after over a decade in the passenger seat. Chomping at the bit hardly covers it.
The cycle begins, where Australia is now, by gathering up all the old bathwater and tossing it out along with its incumbent babies. Fresh, bold ideas are what’s needed, the influential opinion formers agree. How many times have I been locked in a room with a flipchart for two days? I couldn’t even count them, my ability to count being irreparably and permanently damaged I shouldn’t wonder. I could have written those flipcharts in a coma, and I think I probably did for at least the last two or three years. The aspirations never, ever change and they are never, ever achieved. It’s the phoniest, laziest way of tackling serious problems it’s possible to imagine. You might as well have a nice game of pin the tail on the donkey. By the end of day two formerly innocuous words like measurable, outcome, inclusion take on the gravity of Satanic cant as participants struggle to regain their sanity.
So what did come out of it? Australia should become a Republic – a big idea whose time has come and gone so often it has its own key - and a dozen pictures of Cate Blanchett holding her baby. They should never have celebrities at these things because they just mesmerise people. I’m more than a little susceptible, I admit. I was, after all, the person who nearly choked on my own dribble in conversation with Ian McEwan in Jaipur. He’s not even vaguely charismatic but still managed to rob me of the ability to do anything but scream internally, ‘that’s Ian fucking McEwan, that is’. How is anyone supposed to think let alone populate post-it notes with grand plans for the betterment of humankind with the Virgin Queen and Wolfman looking on?
Seen in a sensible context, a consultation exercise like the 20:20 Summit might have been perceived as a gesture to announce the Rudd Government’s openness to new ideas, willingness to listen and commitment to the principle of democratic participation. But its not going to work out like that. In an effort to deflect media dismissal of the event as ‘just a talking shop’, Rudd has already had to inflate the importance of what has come out of it. The policy wonks, funding starved NGOs, vested interested ‘bizoids’ as Kevin likes to call them and celebrities intoxicated with their own importance will be expecting to see their ideas rolled out across the nation by Christmas. Those whose precious plans are shoddily rushed through for appearances sake will complain they were set up to fail. Those whose ideas fall by the wayside will be cross too. The media will wonder at the over-reaction to its sincere efforts to be a critical friend and mutual suspicion will grow, undermining the ability of the two parties to co-operate. The population will have trouble working out what is actually going on as the two sides start to tell very different stories.
This is where the spiral of delusion and disappointment begins. It’s difficult for many of us to remember now but Tony Blair once represented hope too.Why doesn’t Rudd learn from the considerable and very visible mistakes of the Blair Government? What comes off the top of people’s heads when you stuff a lot of them into a warm conference room is dandruff. Everyone knows that so why pretend otherwise? In no other area of life except shopping do we simply grab at whatever is put in front of us without stopping to scrutinise its value. Tony Blair was undermined by his arrogance, vanity and a pathological refusal to countenance any and all criticism, even in the face of blindingly obvious supporting evidence.
There are worrying signs that Kevin Rudd has already succumbed to the allure of imported lustre. Being a people’s prime minister isn’t just a matter of removing one’s tie and posing for pictures with celebrities. This is how Cool Britannia started – and look at how cheesy all that appears now. The steep and slippery slope begins right here. First they annex themselves to the limelight via pop and movie stars and next thing you know they’re sequestered under a cone of secrecy with a sinister cohort of market research gurus, pop psychologists and retail giants, the latter being a bit like seeking advice on Grandma’s welfare from the big bad wolf. When they start looking decidedly sheepish, you know it’s too late…